The YW RUG concept is to design and produce exceptional and exciting rugs, which have something to say and which dare to speak up. YW RUG is when art and design are tangible. With exciting designs, a fascinating story and high-qualitative Swedish production, YW RUG becomes a unique product and a beautiful textile tapestry or a modern design object for the floor or the wall.
Modern and vivid, with sensitivity and balance the rug makes a statement in the public and the private room. YW RUG is where new Swedish design, Swedish cultural heritage and Swedish make together have created the outstanding.
YW RUG is created and run by Yvonne Wennerholm's granddaughter, Paola Wennerholm.
The company is based in Stockholm, Sweden.